Terms and conditions

This is a translation. If the English and Swedish versions differ, the Swedish version applies.

Who the terms apply to

These terms apply between Framenord, Gothenburg, Sweden ("Framenord") and the company or organisation ordering from us ("the customer"). Our services are for businesses, not consumers. Specific terms in a quote or order confirmation take precedence over these.

The services

We make AI-generated video ads, films and images, 3D tours, websites and AI assistants for chat, email, phone and documents, as well as packages combining these. Content, scope and price are stated in the order, quote or order confirmation.

Orders and the free test video

The first video is free and costs the customer nothing. It carries no obligation to buy anything. A contract for paid services is formed when the customer has accepted a quote, or when we have confirmed an order in writing. An order placed through the website is binding only then. Prices marked "from" and quote items are set in the quote before work starts.

Prices and payment

All prices on the website are in Swedish kronor (SEK) excluding VAT, unless stated otherwise. What each package includes is stated on the service page. Anything not included, such as extra revision rounds or extra videos, is quoted separately before we start. We take no payment on the website, we invoice. The Test Lab and other recurring services, such as AI assistants, maintenance and the monthly part of packages, are paid monthly in advance. One-off packages and one-off fees are paid half on order, before we start, and half on delivery with 10 days' payment terms. Other terms may be stated in the quote or order confirmation. We add no hidden fees. If an invoice remains unpaid after a reminder, we may pause recurring services until it is paid.

Delivery

The free test video is delivered within 48 hours. Paid orders of video and images are delivered within five working days after we have received all material, an approved brief and the advance payment. Relaxed delivery (7–10 working days) gives a discount. Rush delivery within 48 hours, express delivery within 24 hours and lightning delivery within 12 hours can be ordered for a surcharge according to the price list, with a maximum number of videos per level. Films longer than 30 seconds, websites, AI assistants, 3D and packages are delivered according to the schedule in the order confirmation or quote. Delivery may be delayed if the customer is late with material or replies.

Revisions

Two revision rounds are included in each delivery unless stated otherwise. A revision round covers adjustments to what we have already made, not a new assignment. Further rounds can be offered at a price we state in advance.

Websites

The customer owns their domain and content. We show the website for the customer's approval before it goes live. Hosting and maintenance are included only if stated in the order. Otherwise we hand over the files and walk through how they are published.

AI assistants

The assistant answers from the information the customer provides, and we set it up together with the customer. The customer is responsible for that information being correct and up to date, and approves the assistant before it goes live. An AI assistant can give wrong answers and must not alone be used for decisions that need human judgement. The assistant must clearly show that it is an AI. The email assistant sends nothing without the customer's approval. Any limits on the number of questions, emails or calls are stated in the order confirmation or quote.

Hosting, operations and API connections

When we handle hosting, operations or API connections, for example in Total rebrand, this covers what is stated in the quote. The customer's domain, content and data belong to the customer. We run the service during the contract period and report major outages as soon as we can, but give no guarantee of a certain availability unless stated in the contract. When the contract ends we hand over the customer's content and data on request within 30 days and then delete them, unless the law requires us to keep them.

The customer's material and claims

The customer is responsible for having the right to use the images, texts, trademarks and product claims they send us, and for these being correct. We only use the customer's own claims and invent no results. The customer is responsible for the advertising complying with marketing law and the rules of their industry.

AI and labelling

People, voices and settings in our videos are created with AI. The videos are clearly labelled as AI-generated in line with the EU AI Act, and the customer may not remove the label. We check every video against the customer's material before delivery, but the customer is responsible for reviewing and approving the video before it is published.

Rights

Once the customer has paid for a delivery, the customer may use the files freely in their own business and channels, even if they stop working with us. The same applies to a paid website. The customer may use an AI assistant during the contract period, and the customer's own information in it belongs to the customer. We keep the rights to our working methods, templates, tools and software. We do not show the customer's deliveries as references without asking first.

Cancellation and termination

The Test Lab and other recurring services, such as AI assistants, maintenance and the monthly part of the Scale package, run for at least three months from when the service goes into operation. After that they can be terminated in writing to info@framenord.se with 30 days' notice. For Total rebrand, the binding period in the quote applies. Maintenance included in a package for a set period ends when that period is over, unless the customer chooses to continue. We may change monthly prices with 60 days' written notice, and the customer may then terminate the service before the change takes effect. Refunds and compensation are described in the refund terms.

Liability

We are responsible for the delivery matching the agreed description. We are not liable for indirect loss or for how an ad performs in the customer's campaign, since results depend on product, price and budget among other things. We promise no results in terms of number of customers, leads or sales. Our total liability is limited to what the customer has paid for the service concerned during the last 12 months. Nothing in these terms limits liability that cannot be limited by law.

Personal data

How we handle personal data is described in the privacy policy. When we process personal data on the customer's behalf, for example in an AI assistant, the customer is the controller and we are the processor. We then sign a data processing agreement before the service goes into operation. We get no access to the customer's email or systems without the customer's written consent, and only to the extent the service requires.

Disputes

Swedish law applies. Disputes are settled by Swedish general courts with the Gothenburg District Court as the first instance, unless the parties agree otherwise.

Last updated 30 October 2026.